Daily Archives: April 13, 2019


This is a response to Sean Murphy’s question to Michael Bertoni on Philadelphia Startup Leaders (PSL) Listserv about optimizing your LinkedIn profile. Philadelphia Startup Leaders is one of the largest hubs for tech in Philly. To learn more about PSL go here. I’m using my LinkedIn Profile as a guide for this Blog. https://www.linkedin.com/in/michaelbertoni33/ Sean Murphy’s Questions: Do you have a general checklist you can share for improving a LinkedIn profile for: A Startup Founder / CEO Optimize your background banner by using a free tool like Canva. www.canva.com – the best dimensions are 1584 by 396. The banner needs to be simple, clean and align with your company brand and your headline in your LinkedIn Profile. Optimize your Professional Headshot. Spend some money to get a professional headshot. Optimize your Name and Title. This process takes a little bit of time to master, but go to Edit Intro and […]

Optimizing LinkedIn Profile for Startup Founders