Michael C. Bertoni – Founder & CTO – PhillyTech

Michael C. Bertoni is the Founder & CTO of PhillyTech and has 20 years of experience in Technology, Software, and Business Development. He founded PhillyTech in December 2014, and has achieved 300% growth and 100% growth year over year.

For over 20 years PhillyTech has been providing STRATEGIC BUSINESS DEVELOPMENT to clients throughout the Philadelphia region, Northeast, Mid-Atlantic and the United States. They work with funded and venture backed software and HealthTech companies as well as public, private and non-profit organizations.


Strategic Business Development is the creation of long-term business value for an organization where we help them create a competitive advantage, differentiate, drive revenue, increase productivity, increase customer satisfaction and lower costs through a combination of engineering and sales services.

Engineering Services

Areas of Expertise – Custom Web and Mobile App Development, Quality Assurance & Test Automation, Big Data Engineering, Data Science (Machine Learning and Artificial Intelligence) and Blockchain Development.

Delivery Models

  • Staffing and Recruiting | Full-time, Contract and Contract to Hire | (Locally and Nationally)
  • Staff Augmentation | Full-time | (Philadelphia and Colombia, South America)
  • Project Based (Locally and Nationally)
  • Project Based (Philadelphia and Colombia, South America)

Sales Services

Areas of Expertise – Digital CV Writing and Coaching Service, Outsourced Business Development & Sales, Prospecting & Lead Generation, Sales Process Consulting, Event Management, Sales Search.

Delivery Models

  • Staffing and Recruiting | Full-time, Contract and Contract to Hire | (Locally and Nationally)
  • Project Based (Locally and Nationally)
  • Project Based (Philadelphia and Colombia, South America)

Michael has been a high achiever his entire life, lives with passion and strives for excellence. He firmly believes that any goal can be achieved, as long as the individual has the right mindset, develops a plan, executes and consistently improves along the way.

At 17, he was selected as Maryland Eastern Shore Player of the Year, played in The Big 33 and received a full scholarship to The College of William and Mary. While at William and Mary he received his teaching and coaching certification and received 1st Team All Conference accolades.

After graduation in 1997, he started his career at AXA / Equitable, where he built his foundation and passion for small businesses as a Top Producer in Business Development, Lead Generation and Consultative Financial Services.

From 1999-2004, he launched his career in Software and Technology with Computer Associates (CA) where he was a top Sales Executive and achieved Club Trip Awards to Brazil, Africa and Europe for being 125%-225% of sales quota.

From 2005- 2014 he worked as a senior executive in business development, marketing and sales at leading technology, software, infrastructure, cloud and SAAS companies as well as development, QA/Testing and staffing consulting services providers including StorageTek, Sun Microsystems (Oracle), AppLabs (CSC), Alliance Global Services (EPAM), Razor Technology, Apigee (Google), Jive Software and Anexinet.

During this time Michael also competed in over 50 Triathlons, did Ironman Louisville in 2009 and wrote two Amazon Kindle eBooks titled, “How Social Selling Can Positively Impact Your Business” and “55 LinkedIn Tips That Will Make You More Money”.

Michael has a diverse set of skills that are focused in the following areas that he uses to help his clients innovate, drive revenue, increase productivity, reduce costs and improve customer satisfaction.

His skills and expertise include: Software & Technology Startup Expert, Business & Technical Analysis, Project Management, Business Development, Sales & Lead Generation, Social Selling Expert LinkedIn, Twitter and Facebook), Talent Acquisition Consultant, Technical Recruiter, Web and Mobile App UI/UX Design & Development, Big Data and AI Product Development and Product Management.