Business Success


GraphQL is an open-source data query and manipulation language for APIs and a runtime for fulfilling queries with existing data. GraphQL was developed internally by Facebook in 2012 before being publicly released in 2015.  GraphQL provides a complete and understandable description of the data in your API, gives you the power to ask for exactly what they need and nothing more, makes it easier to evolve APIs over time, and enables powerful developer tools. Technical Specifications and Benefits of GraphQL GraphQL provides an efficient, powerful and flexible approach to developing web APIs and has been compared with REST and other […]

GraphQL: Technical Specifications, Benefits and Differences with REST   Recently updated !



This is a response to Sean Murphy’s question to Michael Bertoni on Philadelphia Startup Leaders (PSL) Listserv about optimizing your LinkedIn profile. Philadelphia Startup Leaders is one of the largest hubs for tech in Philly. To learn more about PSL go here. I’m using my LinkedIn Profile as a guide for this Blog. https://www.linkedin.com/in/michaelbertoni33/ Sean Murphy’s Questions: Do you have a general checklist you can share for improving a LinkedIn profile for: A Startup Founder / CEO Optimize your background banner by using a free tool like Canva. www.canva.com – the best dimensions are 1584 by 396. The banner needs […]

Optimizing LinkedIn Profile for Startup Founders



Meisha Johnson puts out a segment weekly on LinkedIn called “Weekly Wisdom” and in this 1 minute video below she’s saying that it’s not possible for a person to be balanced if they are not balanced spiritually. You can click on the picture below or HERE to see her video. What follows below is a chat conversation on LinkedIn where I comment on her video, others ask me questions and then go on to explain how for over twenty years I’ve used a framework with seven goal areas to stay in balance, deal with issues and maximize my own human […]

Maximizing Human Potential Through 7 Goal Areas



Michael C. Bertoni, Founder & CTO of PhillyTech, is defining Strategic Business Development (SBD) for the benefit of tech startup industry. His goal is to help tech startups create a competitive advantage, drive revenue, increase productivity, increase customer satisfaction and lower costs. According to Get2Growth, there are roughly 1.35M tech startups and 135,000 new companies are formed every year. Statistics show that their success rate is only 10%. SBD is one of the most important concepts for a tech startup to learn in order to increase their success rate. Let’s start first by creating a definition of a tech startup. Tech […]

What is Strategic Business Development (SBD) For The Tech Startup ...



PhillyTech is focused in Strategic Business Development, which is the creation of long-term business value and helping organizations and people create a competitive advantage, drive revenue, increase productivity, customer satisfaction and lower costs. Some of you may be completely unfamiliar with who could benefit from BEMER products, Pulsed Electromagnetic Field (PEMF) Signals, BEMER International AG and the BEMER Technology. My goal is to educate you on these things on how they can help you and your business. To learn more about BEMER and how PhillyTech can help you, watch the video and schedule a free consultation by filling out the form […]

How the BEMER PEMF Signal Improves Blood Flow, Overall Health ...



To learn more and schedule a free educational workshop with our data scientists, fill out the form below. Big Data Solutions Big data solutions need to be developed when traditional data mining and analytics techniques for relational databases cannot uncover the insights of the underlying data. Big data solutions are unstructured, time sensitive or extremely large and cannot be processed by relational database engines. Big data requires a different processing approach, and typically uses massive parallel processing on readily-available infrastructure. Artificial Intelligence (AI) Solutions AI solutions are developed when it becomes important to simulate human intelligence processes through the usage […]

How to Create a Competitive Advantage with Big Data, Machine ...



Jump Directly to Tech News Sources Michael C. Bertoni, Founder & CTO, PhillyTech will be curating local & national tech content weekly from top news sources including Technically, MedCityNews, TechCrunch, The Verge, ReCode, Wired, The Verge, Next Web, CNET, ReadWrite, Engadget & Gizmodo.   Since 2015, PhillyTech has been providing PEOPLE, PRODUCT and PROFITABILITY Solutions to clients throughout the Philly region, east coast, Silicon Valley and United States. Check out PhillyTech’s 1 minute explainer video and schedule a consultation with Michael C. Bertoni, Founder & CTO, PhillyTech, who has 20 years of experience in these markets. Local and National Tech News – Technically, […]

Tech, Software & HealthTech News – October 15th-19th, 2018



Jump Directly to Tech News Sources Michael C. Bertoni, Founder & CTO, PhillyTech will be curating local & national tech content weekly from top news sources including Technically, MedCityNews, TechCrunch, The Verge, ReCode, Wired, The Verge, Next Web, CNET, ReadWrite, Engadget & Gizmodo.   Since 2015, PhillyTech has been providing PEOPLE, PRODUCT and PROFITABILITY Solutions to clients throughout the Philly region, east coast, Silicon Valley and United States. Check out PhillyTech’s 1 minute explainer video and schedule a consultation with Michael C. Bertoni, Founder & CTO, PhillyTech, who has 20 years of experience in these markets. Local and National Tech News – Technically, […]

Tech, Software & HealthTech News – October 8th-12th, 2018



Click Here or on the below picture to join the Meetup. 151 Free Resources are below the picture. To join the Philly CIO/CTO/CXO/Founder Meetup you must be: A CIO, CTO, CXO or higher level IT/Business executives (AVP or higher) in Mid-Size, Large and Fortune 1000 organizations (ie. $100M to 10B+ in revenues). A CTO, Founder, Co-Founder, CXO, IT / Business Executive (AVP or higher) in a funded software product or HealthTech company (ie. Friend and Family Round, Angel Round, A-Round or higher). You simply cannot get a better free resource for the tech and software markets in the Philly region. […]

Philly CIO / CTO / CXO / Founders Meetup – ...



We wanted to thank everyone who attended the Philly Tech Community Holiday Party 2017! Check out our sponsors, partners & advisors, see a recap, take a look at our favorite backdrop photos, download photos below and share this page. SPONSORS: Women to Watch™ Media, LLC. – The Premier Global Media Platform for Women Leaders. Susan Rocco – Founder of Women to Watch Media IPSUM CLINICAL & Source Meridian – Ipsum Clinical (CRO) and Source Meridian focus is on three core areas – Clinical Services, Medical Device Services and Technology Solution Development for HealthTech, MedTech, Software and Startup Markets. Mike Hoey – Founder & CTO […]

Philly Tech Community Holiday Party 2017 – Thank You, Recap ...



BIG THANKS to Susan Rocco from Women to Watch Media & Beasley Media for helping put together this commercial. Watch the video and then register for the holiday party using the Eventbrite button below the video. Please share this event using the social sharing links above and the hashtag #PhillyHolidayParty on Twitter.   We’re throwing the 1st Annual Philly Tech Community Holiday Party at Coda in Rittenhouse Square Philadelphia on Wednesday December 13th, from 6 to 9 PM. This party will be a celebration of technology and innovation happening throughout the Greater Philadelphia region and everyone is invited.  You’ll have the […]

1st Annual Philly Tech Community Holiday Party Commercial





                                        Business Development, Lead Generation & Coaching (for businesses) Business Development, Lead Generation & Coaching Assessment Goals, Challenges & Requirements Product & Services Review Deliverables – Digital CV, LinkedIn, Database Weekly outreach for lead generation Coaching from lead to closed deal Recruiting & Coaching Services (for individuals) Recruiting & Job Coaching Assessment Job goals, challenges & requirements Resume review, LinkedIn review Deliverables – Digital CV , Resume, LinkedIn, Database Weekly Outreach for Interviews Coaching from Interview to hire

Introducing the PhillyTech Recruiting & Coaching Service









Transform Hiring with Recruiting-as-a-Service (RaaS) By Michael C. Bertoni, Founder & CTO, PhillyTech This article was originally published by DiscoverOrg Software, an industry leading Marketing Intelligence (MI) platform for recruiting. Learn more about how PhillyTech can help your business, and get five free hours of consulting, including an initial consultation, assessment, solution proposal and review. As the founder and CTO of PhillyTech, I’ve been involved in technology and consulting for 20 years. The biggest, most consistent challenge I’ve heard from founders, CTOs, CIOs, and VPs of Engineering and Development is hiring the right talent for their organization. People are the most […]

Recruiting-as-a-Service Published by DiscoverOrg



Welcome to PhillyTech! Let’s face it, sourcing and hiring tech talent is extremely challenging for software and tech companies. The job market for engineers and developers is fiercely competitive and there aren’t enough people to fill all the open positions. At PhillyTech, we understand these challenges and bring you processes, tools and techniques that nobody else is using to give you a competitive advantage. First, we help you write a job requirement that generates interest. Then we post your job to 13 different job boards including Indeed, LinkedIn, Monster and Glassdoor. Then we continuously hyper target specific candidates and promote […]

Tech Talent Sourcing Explainer Video / Free Consultation



1 – Recruiters attract better people. 2 – Recruiters describe the position better. 3 – Recruiters keep companies focused. 4 – Recruiters increase productivity and lower costs. 5 – Recruiters more quickly fill your position 6 – Recruiters know where to look for the best talent.  7 – Recruiters know how to attract the right talent.  8 – Recruiters don’t lose candidates.  9 – Recruiters help you improve your processes. 10 – Recruiters produce results for your company. 10.5 – Some Recruiters actually understand tech.

Top 10.5 Reasons Employers Should Use Recruiters



If you enjoy the content please share it using the social sharing buttons above. PhillyTech Launches People as a Service from PhillyTech.Co (www.PhillyTech.Co) The details of the slides are listed below. Slide 1 – Presented by Michael Bertoni, Founder & CTO, PhillyTech, www.phillytech.co People as a Service Overview: Build a Recruiting Engine that gets results. To schedule a free consultation email us at info@phillytech.co. Slide 2 – Executive Summary Michael Bertoni and PhillyTech have been delivering solutions to tech, software, mid­-market and Fortune 1000 companies for the past 18 years. PhillyTech’s focus is on helping our clients bring the best people into their organization. We have developed an innovative People as a Service offering where we deliver an always on recruiting engine. The service includes strategy, people, process, technology and a simple monthly service fee. Our objective is to work with your existing team to solve problems with recruiting and deliver business value. Slide 3 – Problem 1 The consistent problem that we hear from our clients is recruiting and finding great talent. Slide 4 – Problem 2 Most companies do not have the skill sets, process and technology to do recruiting properly. Slide 5 – Problem 3 There is typically and adversarial relationship between internal recruiting team and agency. Slide 6 – Solving the Problems Build a Recruiting Engine to solve the problem of recruiting and finding great talent. Provide the skill sets, process and technology to do recruiting properly. Partner with our clients to define and separate skill sets and train them on the process and technology. Do this for a monthly cost that is 25­-35% percent less then the cost of an average new hire(s). Slide 7 – People as a Service Overview Step 1 ­ People, Process and Tech Assessment Step 2 ­ People, Process and Technology Strategy Step 3 ­ Deliver Applicant Tracking System (ATS) Step 4 ­ Write Job Requirement(s) Specification Step 5 ­ Post Job Requirement to ATS along with aggregation to major industry leading job boards Slide 8 – People as a Service Overview Daily / Weekly / Monthly activities Target candidates through LinkedIn, Indeed, Monster, Dice, Careerbuilder, Meetups and other communities. Social Selling ­ Promote the job requirement through LinkedIn, […]

PhillyTech Launches People as a Service



How To Hire Tech Talent For Your Organization Michael Bertoni – Founder & CTO Thank you for taking your time to view this presentation. I will highlight the things you need to power your company to find, onboard and hire the best tech talent. After your review please fill out our short form below for a Free 1 Hour Consultation. PhillyTech – How To Hire Tech Talent from PhillyTech.Co (www.PhillyTech.Co) Below are the written details from the presentation above. PEOPLE are the most important asset in your company and according to the Human Capital Management Institute PEOPLE typically make up […]

How To Hire Tech Talent For Your Organization





For Software, Technology, Mid-Size & Fortune 1000 Companies By Michael C. Bertoni – Founder & CTO – PhillyTech Reach out to us at info@phillytech.co to schedule a 1 Hour Free Consultation. People are the most important asset in your company and 70-80% of your costs. Most software, tech, mid-size & Fortune 1000 companies who need to hire full-time or consultative tech, marketing or sales talent don’t have the right people, processes or technology to find, onboard and hire their employees. Review the slides below then reach out to us to schedule a Free 1 Hour Consultation. PhillyTech Launches People Solution […]

PhillyTech Launches People Solution Framework



  Learn how you and your company can win with Social Selling! Everyone in the world can benefit from Social Selling. What Are The 10 Ways You Benefit from Social Selling? (1) Find your next higher paying job. (2) Building a strong personal brand. (3) Gain more customers. (4) Educate existing customers. (5) Add business advocates. (6) Start a side business. (7) Quickly find your next hire. (8) Locate investors. (9) Communicating better with others. (10) Identify communities of interest or groups.

Your Business Wins With Social Selling (Video)



                                                                                                      PhillyTech wanted to help the community in the Philadelphia region and put together our list of the top 10 organizations and groups in Philly Tech. You can review the list and click on the links below to access their site directly. Philadelphia Startup Leaders Philly Startup Leaders is a […]

Top 10 Organizations and Groups in Philly Tech





Very simple, but powerful tips for Social Selling: 1. Set up a LinkedIn page. 2. Set up a Twitter page. 3. Set up a Facebook page. 4. Set up a Google+ page. 5. Set up a Buffer account at www.buffer.com 6. Connect all these pages within Buffer. 7. Post or schedule your posts for free. 8. Share this post on LinkedIn directly by clicking HERE ! 9. To learn more about PhillyTech & see our company overview on Slideshare click HERE ! If you think #8 is really cool and want to learn how to do it just email me at info@phillytech.co 

Social Selling Tips To Help Your Business Grow



If you are an SMB and your business does not have a mobile app, you need to think about getting one. In today’s competitive marketplace a website is no longer sufficient as the majority of the market is moving to mobile. According to a recent Gallup survey: Americans spend more time looking at their mobile phones then they do watching television. Nearly 75% of Americans check their mobile phones at least once per hour. 90% of mobile phone time is devoted to using apps. This rise in mobile app usage means that mobile apps have become a key marketing and sales tool for companies […]

Why Your Small Business Needs a Mobile App